Torrance, Calif., May 22, 2012 - Rydeen first entered the market in 2010 with its MN305, a large, basically equipped but highly capable mirror replacement replete with touch-screen navigation, Bluetooth and dual camera inputs. It improved on the design with the MN302S, a more standard-sized model that fit a higher number of applications. Now the company is set to bring its next evolution to market, with an even stronger feature set.

Built for Growth
The upcoming MN312S is being built at a new factory from the previous two models, using a more robust circuit board and a framework that enables future products to be cost-effectively added. It’s a smart solution as it will allow new products to build on the framework and be brought to market more quickly.

However, the new insides still drive a feature set that has been tweaked and tuned to the needs of consumers in a new safety product category. Rather than change, there’s addition. The MN312S gets better Bluetooth, better connectivity options, faster navigation and a safety suite backed by a U.S.-based call center and more than 10 years assisting drivers with everything from stolen vehicle location to emergency dispatch and roadside assistance.

The Planet Behind the Driver
Press a button on the MN312S inscribed with a little red planet and your Bluetooth-connected wireless phone calls the Guidepoint Systems call center in Ft. Worth, Texas. Based on the subscription plan (a Guidepoint hideaway mobile is also required for some services and available separately), Guidepoint’s live call center representatives offer everything from helping recover a stolen vehicle to providing directions and ordering flowers on a forgotten anniversary. In an accident, they send emergency response vehicles to your GPS-enabled location and help with roadside assistance in non-life-threatening situations.

In comparison with its predecessor, the MN312S gets improved hands free functionality with a high-sensitivity microphone built into the mirror frame and two options for voice playback: internal speaker or audio system. Gone is the FM modulator in favor of a direct-connect 1/8-inch plug designed to take advantage of the AUX jacks that are more prevalent in newer vehicles. When not using the hands free function, this direct connection serves another purpose: delivering streaming audio—received at the MN312S from a Bluetooth-connected phone—to the car stereo. Essentially, the MN312S adds streaming Bluetooth audio to vehicles that don’t come equipped with this feature.

Preferred Features over FMV
In comparison with another replacement mirror, the OnStar FMV, Rydeen’s MN312S represents a difference in philosophy. Rather than solely relying on voice-driven functionality, which is not always practical (studies have shown that most people prefer voice and visual prompts compared to voice only), the MN312S gives the user instant control over navigation functions, without having to deal with an operator, and without service fees. This is especially helpful regarding Lane Assistance and routing around detours. In addition, the inclusion of an automatic rear camera view when in reverse puts both the real and digital rear view in the same, logical space.

Rydeen is expecting to ship the MN312S next month (June). Go to facebook.com/rydeenmobile and Like to page to be updated when it is available, and visit rydeenmobile.com to see video of the MN312S and other upcoming Rydeen products in action.

About Rydeen:
Rydeen North America, Inc., melds the best of today’s technology into smart, practical devices that are easy to use, and makes them available to consumers at an affordable price. Headquartered in Torrance, Calif., with a local staff that lives and breathes consumer electronics, we create unique products focused on driver safety, convenience and lifestyle enhancement. For more information, visit our Website at www.rydeenmobile.com.