AI Usage in Business Practice
May 16, 2023
The use of AI assisted software is becoming much more common in all sorts of ways. Individuals can use AI Chat programs to generate ideas and written content, there are a number of image generators available that can enhance existing visual content or make content out of “nothing” (although these are very hit and miss in terms of quality), and now there are AI plugins that you can load into your web browser to help you find things or even book plane tickets.
It’s become so popular that now many businesses are starting to utilize AI software and assistance in their everyday workflow to try and optimize what they are doing. Businesses are using AI models to create social media campaigns, and AI chat bots are becoming much more sophisticated as time progresses.
So does that mean that we need to worry about our jobs and having a fleet of AI programs come in and take over everything? At the moment, probably not for most of us.
At Rydeen Mobile Electronics, we like to stay on top of changing technologies so we can see how they will affect the world going forward.
We are a technology product company, so we decided to do a test and see how we could utilize some AI software into our basic needs of media and advertising, while trying to achieve a simple goal.
Many times you will see products for cars advertised within a space that includes a vehicle with the parts installed and then a model for visual attention. The downside with this approach is that you have to be able to book a model, a photographer, and have the availability and money to do a photoshoot for business promotion. This takes a lot of time and effort.
Our goal was to see if any of the basic Ai visual generators could help us with an image of a woman leaning against a sports car, to use in promotion materials. As it turns out, the results were very mixed and in the end we didn’t end up with anything very useful that wouldn’t take additional time to adjust in photo editing software. The first sample here looks okay at first, but if you take the time to really examine the image you’ll see many inconsistencies with the anatomy of the models (which we’ve highlighted for you).
Take a look at the example below. You can see that there are a number of things to select and choose when working with AI imaging software.
So what does this mean? Well, for the time being most professionals are not in any real danger of being replaced. There are some paid AI programs that can do amazing things, but most of the visual models simply borrow aspects from user contributions (either photos or drawings) and then it makes an amalgamation image to try and match what you want. Many times though the finer details get lost in translation, as you can see above. However, in some cases it can work pretty nicely, as shown in the example below.
Will we ever get to the point where these services replace photographers? There will always be a human element that is hard to replace in any form of created work. But for simple things, it’s probably only a matter of time before we can simply generate models or actors to use in promotional media and advertisements for products, services, or anything else you can think of.
With some work and fine-tuning, you can get some pretty amazing results, even if they aren’t exactly what you were hoping for. Some of the more advanced programs, which you have to pay for, do a really good job with realistic portraits and headshot type images, but it takes many tries and many instances of fine tuning in the software to get it exactly right.
The reality here is that the technology is still very new, and people are testing the limits of it everyday, which is helping to advance and refine the capabilities extremely fast.
As we see more and more automation with the advancement of technology, it stands to reason that entire industries will have to shift and change to fit in with the new capabilities, and we’ll be keeping an eye on as we figure out the best way to integrate it within our own business.